Marketing for financial services (Research project)-HSBC Bank Research Paper

Marketing for financial services ( project)-HSBC Bank - Research Paper Example The company has significant presence in the world of internet and this essay is mainly attempted to analyze this aspect of HSBC. The principle reason behind choosing HSBC for this essay is the fact that it is one of the most respected organizations among the global banking and financial companies. Furthermore, data regarding HSBC is likely to be obtained conveniently as compared to any other financial organization. This essay aims to provide a clear understanding regarding the online presence of HSBC, main reasons behind such presence and various online marketing activities that are undertaken by the company. HSBC has robust presence in the world of internet through its different websites. The company has separate portals that are developed for several of its important markets. For instance, the website that is developed for UK (www.hsbc.co.uk) is significantly different from the site that is made for Indian market (www.hsbc.co.in). Each of these websites are linked to the corporate website (www.hsbc.com) of the main holding company i.e. HSBC plc. In addition to these websites, HSBC is also present online through several of its advertisements. Such advertisements are placed in different websites of other organizations that are usually relevant to banking and financial sector. Major objectives of such internet presence of HSBC are to introduce its products and services to the target customers and promote the brand ‘HSBC’. The websites of HSBC contain all the important information regarding the company and its products. Most importantly these websites provide all the facilities of internet banking. Furthermore each of the websites includes the detail contact information so that the customers can interact with the bank and its stuffs conveniently. HSBC promotes its brand and products in the world of internet through different marketing strategies like creating special website for corporate banking and