Good and bad survey Research Paper Example | Topics and Well Written Essays - 750 words

Good and bad survey - Research Paper Example The survey questionnaire on Appendix II is also about a short product evaluation, seeking to obtain information as to how many people used the product, know its efficiency and convenience of its usage and some suggestions to improve it. The point of the work at hand is to evaluate these two sample surveys as to why one of them must be a good or bad survey, with important justifications coming from Chapter 6 and Chapter 8 of the text. The survey questionnaire in Appendix I consists of questions that are of varying data levels with corresponding scale. The most common are the nominal and ordinal scales. The good thing about using the ordinal scale in the question is that it avoids overlap in question options, allowing the marketer to thoroughly evaluate their product performance in the market. The use of nominal and ordinal scale in the questionnaire also prevents the proponent to come up with a bias reporting. In the first place, the choices given were able to suggest the prevailing opinion of the users or respondents and this means that not a hint coming from the proponent or research conductor could be found. For this reason, all of the questions stated in Appendix I can lead the proponent to get rid of probable bias and misleading the respondents. All the questions simply employ words that are not overstating the condition. They all not require the respondent to guess, because they absolutely want to dig up th e real opinion of the respondents without any hint of influence or bias coming from the research conductor. In addition, the survey questionnaire also uses an open-ended question that seeks to find out the exact information that should have to come from the respondents. The open-ended question is free from any hint of bias and even will lead to the determination of the exact information that the research conductor would want to find out. Regarding all of these bases, the survey questionnaire in Appendix I is a good