Business 499 The Customer Perspective card slp 01 Essay

Business 499 The Customer Perspective card slp 01 - Essay Example According to a source, Wal-Mart envisions itself ‘to become the worldwide leader in retailing’ (University of Wisconsin - Stout). This statement basically describes in broad sense what the organization wants itself to be in future. Wal-Mart has a very unique style of expanding its stores. This is basically their strategy of being on top. It starts with building one or two stores in an area. Once this venture is successful, it constructs a distribution centre near to the stores which will help in expansion of Wal-Mart in those areas in future. Next, more stores are built nearby the distribution centre. Another strategy of Wal-Mart is its management procedure. Their workers are called ‘associates’ and these associates along with the management set up goals for themselves. This increases the motivation of the employees to strive and achieve those goals. Other strategies include paying attention to the society and customers in particular. Wal-Mart, as mentioned above, is a very customer oriented organization. It makes the customers feel special and by indulging in activities such as education and conversation of natural resources for generations to come makes, it makes the society feel that it is resp onsible (Walmart Stores, 2008). The first objective of Wal-Mart is opening more stores in United States and other countries it operates in (Walmart Stores, 2008). It is evident that this objective is in line with the mission, vision and strategy of the organization. More stores will ease the customers and will help customers live better which is one component of Wal-Mart’s Mission statement. Next, this objective will also help it fulfill its vision of becoming the leading retailing store and lastly, this objective concentrates towards expansion hence, it aligns with the company’s strategy. The second objective is to provide the best prices (University of Wisconsin – Stout, 2008). This clearly relates to the mission statement as