Thursday, June 13, 2019

Orgnaisational structure and design Analyses McDonald's individual Essay

Orgnaisational structure and design Analyses McDonalds individual - Essay ExampleMost of the eating places be operated locally (nearly 75%) and the chain of restaurants, one of the most successful brands of today, serves not less than 58 million customers per day (Our Company, n.d.).To achieve goals every organization has sealed plans and strategies. The first step to the fact is having well defined billing statement. Mission statement is a sort clarification by the club to the outside human beings well-nigh their prime objective. The mission statement of McDonalds states be our customers favorite place and way to eat (TIUA, n.d.).The vision of the leading restaurant chain reads, McDonalds vision is to be the worlds best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile (McDonalds Mission Statement, n.d.).To achieve the vision and the mission of any o rganization, it needs well set objectives and goals for the short and the intermediate term as vision and mission generally represent the keen-sighted term status of the company. McDonalds, in 1979 came up with a popular scheme of happy meal in which a toy was offered with the meal. in like manner to successfully implement the strategy taken, the company related their toys with many movies and their famous characters.The business strategy of McDonalds is that of a franchisee system.... The Business StrategyThe business strategy of McDonalds is that of a franchisee system. The company generally employs local work force as the franchisee holders. It has a dual advantage. At the first place, the company can leverage out the contacts and networks of the local franchisee. On the other side, the local franchisee can use the global brand name of McDonalds and can get more footfalls in side the restaurant. Today, the biggest challenge faced by most of the multi-national companies is that of survival amidst continuous change and technological innovation. As the world is becoming increasingly smaller, people are becoming more conscious about the value for money. McDonalds in order to face and win such a tumultuous condition has been laying great emphasis on the following quicken - World has become very fast today. People have so many commitments to fulfill with the twenty fours of day. They would not like to wait for food for long at the restaurant. McDonalds has got this indication long before. It conducted certain surveys which revealed that the customers want the services at prompt. The company has been laying importance on speed since then. Cost - As customers are increasingly becoming aware about their hard-earned money, the only way out to have swift survival is through supplying quality food at low or reduced cost. One of the successful strategies in this regard initiated by the McDonalds is that of value meal. Under this scheme, customers enjoy discounts when they purchase number of items at once. Also some franchisee owners issue special discount on a special item on a special day of the week. Nutrition - McDonalds

No comments:

Post a Comment