Business Environment 1 Assignment Example | Topics and Well Written Essays - 1250 words

Business Environment 1 - Assignment ExampleFor instance, one individual forms sole proprietorships and the possessor incurs all the liabilities of the business. Two or much persons can form partnership while limited obligation partnerships have a limited liability. Joint ventures are formed between two or more organisations for the purpose of undertaking a specific project or realizeing benefits from sharing resources, management expertise and minimising disceptation between rivalry firms (Barnes, Norris and Jones, 2001). British Airways is the largest airline in the UK by fleet size and is based at Londons Heathrow Airport. The airline is part of O new-madeorld airline alliance that includes other members such as American airlines, Qantas and Cathay (Punzel, 2011). The airline has established codeshare agreements and partnerships with other airlines such as WestJet, LAN airlines, Bangkok Airways, Japan Airlines, Finnair, Iberia, Meridiana Fly, royal stag Jordanian, Air Berlin and JetBlue (Punzel, 2011). British Airways main strategic objective is to become the leading global premium break down airline through attaining the status of airline of choice for the long haul premium clients. At the selfsame(prenominal) time, the airline is committed to delivering high quality serve to its customers and growing its grocery presence in the key fruit international cities (Punzel, 2011). The airline is currently enhancing its leadership position in London in arrange to shell the competition from EasyJet and improve its revenue margins through creating additional revenue streams (Barnes, Norris and Jones, 2001). The airline meets the needs of various stakeholders such as employees, customers, business partners, suppliers and the community (Punzel, 2011). According to the company, the main objective towards employees is to develop customer-focused culture than offers rewards for individual employee mental process and recognise the individual efforts of each e mployee through offering numerous opportunities of training and development (Barnes, Norris and Jones, 2001). British Airways aims at appealing to global customers in all markets and ensuring that individual and business travellers choose the airline as the favored mode of air travel. The company offers premium and differentiated services that are worth for additional petty(a) payment. Accordingly, the airline is focused on its aviation segment through offering cargo movement services that complement its core business activities (Barnes, Norris and Jones, 2001). Impact of UK economical system on British Airways The current UK economic system is favourable for the business operations of British Airways. Despite the economic downturn of 2008-2009 that saw a decline in passenger volumes, the airline has implemented innovative services such as new longhaul from London to New York in order to attract more customers (Gabriele, Kuenzel and Springbett, 2012). Accordingly, the airline lau nched the award winning nightclub World product for the Boeing 747 and 777s in its brand development and positioning efforts in order to enhance its market position as the premium airline in the world. The airline adjusted its fleet in order to cut down on employment costs and save costs on shorthaul catering and attain additional revenues from baggage allowance (Punzel, 2011). The airline works closely with key suppliers and contractors in the One terminus programme in order to improve its efforts in